The redesign of the experience & branding for Sotheby's wine retail site
TOUCH POINTS: UX \\ UI \\ Branding
LINKS: Launching Jan 2018
PRODUCT: Sotheby's Wine e-commerce Site
SOFTWARE USED: Sketch \\ Zeplin \\ Flinto
Example of a Persona, based off of a wine buyer with intermediate knowledge of wine.
examples of the three template designs to be carried across the entire website.